Rebranding campaign for a local tea shop in Tainan City.
The main concept we used in this campaign is to incorporate the idea of nostalgia by using the element of juxtaposition. Proudly “made in Tainan,” such as designing and creating flavored teas, the spirit of traditional craftsmanship is presented together with Tainan historic relics and to be reminded of simpler times of old Tainan City. The juxtaposition of bubble milk tea and the famous local monument - Anping Fort is traditional and contemporary. Bubbles milk tea is one of common and popular tea desserts in the city whereas Anping Fort is a well known historic destinations. Using marble and geometric blocks to represent the famous fort is a fun and contemporary way to show Tainan tradition.